Our story

IniMiniU started with a simple idea, that finding a proper gift for a new family shouldn’t mean choosing between twee and try hard. We’re a Melbourne shop stocked with soft plush and board books for the little one, and thoughtfully made candles, diffusers and body care for the mum in the room. Everything on our shelves is chosen with care, so it’s easy to find a favourite, whether you’re organising a baby shower or just want to say congratulations.